Klaviyo 'attributed message' field for the Flow report#522

This field is available on other tools.

Each Flow consists of a series of multiple messages. The currently available metrics for a Flow, summed across all messages, provide only a superficial overview, which is insufficient for a comprehensive flow analysis. That’s why the Flow Message is an important field.

This is available today. The Klaviyo connector exposes the attributed flow message on the Flow report through two fields in the flows table: Flow Message Name (id: flow_message_name) and Flow Message ID (id: flow_message_id). Flow report rows are broken down per flow message, and the metrics on each row (including attributed conversions, which use your configured conversion metric) are credited to that specific message, so you can pull performance alongside the exact flow message that drove it. Just add Flow Message Name and/or Flow Message ID to your Klaviyo flows query.