Meta updates#1989

Hi Windsor, how are you?

I’ve been using your platform for quite some time, and I’d like to reinforce a request I’ve been making for a while now.

Since last year, Meta — especially Instagram — has introduced several updates to the metrics it provides. However, I’ve noticed that your platform has not yet incorporated some of these changes, and currently I’m unable to access basic and important account data.

This includes metrics such as:

• Total profile/page views;
• Total account reach during a selected period;
• Bio link clicks;
• Total number of clicks on bio links within a selected period.

The last metric is especially important for us: being able to see how many clicks the links in the bio received over a specific period of time.

This is a feature I’ve been requesting for quite some time, and I consider it essential, especially for those who use the platform to monitor performance and generate reports for clients.

I’d like to know whether there is any expected timeline for making these metrics available or updating them on the platform.

Thank you!

Hi, thanks for the detailed request. Here is where each of these three metrics stands.

Account reach over a selected period is available today. Select the field Reach (id: reach) on its own, without a Date field, and you get one deduplicated total for whatever date range you choose (for example the last 7 or 28 days), not a per-day figure and not the daily values added up. If you add a Date field, you get the daily reach series instead.

Total profile views is no longer available. Meta removed this metric from the Instagram API in January 2025 (Graph API v21) and did not provide any replacement, so it cannot be reported by Windsor.ai or any other tool.

Bio-link (website) clicks is also no longer available. Meta replaced the old contact-click metrics with Profile Links Taps (id: profile_links_taps), which counts taps on the call, email, text, address and booking buttons, but it does not include the website or bio link.

For engagement over a selected date range we do offer: Views (id: views), Accounts Engaged (id: accounts_engaged), Total Interactions (id: total_interactions), Likes (id: likes), Comments (id: comments), Saves (id: saves), Shares (id: shares), Replies (id: replies) and Reposts (id: reposts). One caveat to set expectations: on very small accounts Meta suppresses insights, so these fields can come back blank rather than 0.