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Amazon Ads (Sponsored Products) write actions#1831

A

Windsor already reads our Amazon Ads data across multiple accounts, but offers no write actions for the amazon_ads connector, unlike Google Ads. Adding write parity for Amazon Sponsored Products would let us manage Amazon campaigns from the same place we read the data, and consolidate off a separate campaign-management tool we currently pay for solely because Windsor cannot write to Amazon.

Requesting the following actions for amazon_ads, mirroring the Google Ads write surface:

  • Create, update, and pause Sponsored Products campaigns and ad groups
  • Set and update keyword bids
  • Enable and pause keywords
  • Create negative keywords (phrase and exact match)
  • Set and update campaign daily budgets
  • Bulk apply all of the above in a single request, since real optimization work is batch changes across many keywords and campaigns at once

Two supporting additions that would make this fully usable:

  1. A customer search-term report table (for example sponsored_products_search_term) in the read connector, with query text, match type, impressions, clicks, spend, sales, and purchases by attribution window. This is the main input for discovering new keywords and negatives, and it is missing today (the connector only exposes our own targeting/keyword table, not the raw customer queries).
  2. Sponsored Brands and Sponsored Display write support as a follow-on, so all three Amazon ad types are covered.

Priority note: this is the highest-value gap for us. It is the one capability that would let us run Amazon entirely through Windsor.

Want a separate title/details block for the Google Ads gaps (positive keyword creation, Shopping campaign management, geo targeting), or is the Amazon one all you’re submitting?

4 hours ago